Top 5 Social Apps on Android in Madagascar: Q4 2021 Performance

During the fourth quarter of 2021, the performance of the top 5 social apps on Android in Madagascar showcased interesting trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of the app market dynamics in the region.

Facebook Lite saw a fluctuating trend in weekly downloads, starting from around 2K and peaking at approximately 2.6K in late November. The number of weekly active users remained relatively stable, hovering between 71K and 76K throughout the quarter.

Facebook experienced consistent weekly revenue, starting at $112 and reaching up to $151 by the end of December. Downloads also showed an upward trend, beginning at 1.1K and increasing to nearly 1.9K. Active users grew steadily from around 52K in late September to over 57K by the end of the year.

TikTok demonstrated a strong performance in terms of revenue, with weekly earnings rising from $744 to $1.8K. Downloads followed a similar upward trajectory, starting at 891 and climbing to 1.7K. The number of active users increased consistently, from approximately 30K to 33K over the quarter.

Instagram maintained a steady weekly revenue of $2 throughout the quarter. Downloads showed significant growth, beginning at 805 and reaching 1.2K by the end of December. Active users also increased from around 94K to over 100K in the same period.

Lastly, Instagram Lite saw an increase in downloads from 496 to 911. The number of active users showed a positive trend, growing from 3.7K to over 5.3K by the end of December.

These insights underline the dynamic nature of the social app market in Madagascar. For more detailed analytics and insights, visit Sensor Tower.